What Now My Love – HERB ALPERT & THE TIJUANA BRASS*****

What Now My Love/Freckles/Memories Of Madrid/It Was A Very Good Year/So What’s New/Plucky/Magic Trumpet/Cantina Blue/Brasilia/If I Were A Rich Man/Five Minutes More/The Shadow Of Your Smile

With What Now My Love Herb Alpert & The Tijuana Brass notched up another easy listening US chart topper. The title track won a Grammy for best pop instrumental. (US:1 UK:18)

"With over two months at the #1 spot, this was the commercial peak for Herb Alpert's Tijuana Brass. Like other popular acts of the sixties, Herb was releasing LPs fast and furious and this came hot on the heels of Going Places. And like he had with every previous album, he took the basic elements of what made his earlier recordings work, but added a little something extra here and there to make the current release unique. What Now My Love finds Herb in a more pensive mood, and even the more upbeat numbers have an air of sophistication about them."

"It's not being too bold when stating that this collection of songs is as good as TJB has ever compiled. Fresh, jazzy, moody, seductive are just some of the words that come to mind when listening to this jewel. If nine weeks at number one and a Grammy award doesn't grab you, the music absolutely will. There is not one song here that disappoints as they take you from tropical Cantina Blue to dancing bar mitzvah style with If I Were A Rich Man. And what about the fabulous It Was A Very Good Year? By beating Sinatra to the punch, Herb Alpert and TJB set the tone for a classic. Sit back and enjoy an album for the ages, over and over again."

"Herb Alpert & The Tijuana Brass enjoyed great success in their heyday during the 1960s, and enthusiastic fans on both sides of the border invariably came to hear them perform. This LP tells us why. Their sounds are smooth as silk, rich as Rockefeller and as sophisticated as any Rhodes Scholar could ever be. Virtually anything that they recorded in the 60s is worth having, yet this set is arguably their best."

"Herb Alpert and the TJB are a class act. Even more, they are timeless. Although their music tends to have a Latin theme, it cannot be qualified that way. It is just great music to sit back and listen. This collection is no different. These are all very good. Don't look for great vocals; look for catchy tunes and superb musicianship. Look for fun."