Wednesday, 28 March 2018

The Everlasting Love Affair – THE LOVE AFFAIR****

Everlasting Love/Hush/60 Minutes (Of Your Love)/Could I Be Dreaming/First Cut Is The Deepest/So Sorry/Once Upon A Season/Rainbow Valley/A Day Without Love/Tobacco Road/The Tree/Handbags & Gladrags/Build On Love/Please Stay/Tale Of Two Bitters

The Everlasting Love Affair was the sole album release from the London teen pop group The Love Affair. They released a succession of fine melodic hit singles in the late sixties the best known being the UK chart topping title track.

“The appeal of the songs that defined the 60s was in the main down to the energy and melodic structure of the tunes. Melody is something that ran through every artist and The Love Affair were no exception. The stand out hits here are the massive selling Everlasting Love plus Rainbow Valley and A Day Without Love. All are as infectiously catchy today as they were then. In the 60s, arrangers and producers had a knack of dovetailing guitars and drums with orchestration, which filled a song and made the sound so rich and powerful.”

“Beautiful orchestral pop songs like Everlasting Love and the album's best track, A Day Without Love stand out. Memories and great classic pop are all found here on this excellent masterpiece.”

“The Love Affair epitomise everything that is great about British pop music. Accordingly, this LP epitomises everything that is great about The Love Affair. Essentially, they represented everything that was great about the 60s. Pure genius from start to finish, you will not be disappointed with this fine package.”

“Just shows how good these guys were - often regarded as just another pop group - and Steve Ellis voice – brilliant.”

“The Love Affair were an iconic band of the 60s with the distinctive vocal sounds of that master of singers Steve Ellis. Not all songs will jump out and immediately become recognisable; however, Rainbow Valley is an extremely well crafted song with very tight harmonies and a melody that haunts the listener.”

“Steve Ellis’s Love Affair completely blitzed the original and ended up not only with a UK chart-topper but one of the most enduring songs of all time. Their form didn’t end there though because a string of hits followed. Why they never had the acclaim of other bands of the decade I’ll never know. This is how great music sounds."

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