Wednesday 28 June 2017

Insight Out – THE ASSOCIATION****

Wasn’t It A Bit Like Now (Parallel 23)/On A Quiet Night/We Love Us/When Love Comes To Me/Windy/ Reputation/Never My Love/Happiness Is/Sometime/Wantin’ Ain’t Gettin’/Requiem For The Masses

Insight Out was another excellent album from the US pop harmony group The Association. Contains the US No. 1 Windy and No. 2 Never My Love. It seems inexplicable that none of The Association's classic, timeless songs ever made it into the UK top twenty. (US:8)

"An excellent effort by The Association. The catchy uptempo pop hit Windy and the beautiful ballad Never My Love highlight the album. Requiem For The Masses may have been the most creative track this group ever released. Modelled after a Catholic mass, the harmonies run counterpoint to the anti-war message. Wasn't It A Bit Like Now and We Love Us are both above average 1960s light pop at its best."

"Never My Love is one of the absolute greatest songs ever written and they nail it brilliantly. This is pop perfection at it's finest. The reverberating guitar, the Wurlitzer, the organ, and the absolutely flawless, beautiful vocals make this song an achievement that will not sound dated even 100 years from now. Windy is another piece of pop perfection. Maybe more a product of the late 60s but again it stands the test of time completely."

"The Association, already one of the more professional acts going, are now on the verge of becoming slick. And while Insight Out is certainly amongst the cream of the studio crop for 1967, it would be nice to see the band let loose a little bit more instead of being reigned in to such a degree. Hard to complain though, when the end result is so palatable."

"An absolute classic pop album. Simple as that. Nearly every song here, be it an upbeat track like Windy or We Love Us, or a soppy ballad like On A Quiet Night or Never My Love, boasts a pure pop hook. Sure its no deep and meaningful album - its all a bit of fluff really, but for what it is its practically perfect."

"Fabulous songs, performances and vocal harmonies. When it comes to 60s 'sunshine pop', there's nobody better. Insight Out is outstanding."

"Have you ever heard a song quite as unflinchingly romantic as Never My Love? For my money it has to be the most perfect love song ever created."

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