Friday 22 June 2018

Music Emporium – MUSIC EMPORIUM***

Nam Myo Renge Kyo/Velvet Sunsets/Prelude/Catatonic Variation/Times Like This/Gentle Thursday/Winds Have Changed/Cage/Sun Never Shines/Day Of Wrath

Self titled sole album from the California psychedelic group Music Emporium. They are distinctive for having a female drummer and both male and female vocalists.

“The sound the organist gets from his instrument is great, which helps this album capture the late sixties zeitgeist so well. The interchanging male and female vocals are interesting, and the drumming is on a par with the best of the era. Many people will find themselves enjoying this more than many an acknowledged psych classic.”

“By the year 1969 the reign of psychedelic rock as the world's dominant rock genre was already beginning to wane. Other genres were getting more popular as the hippie times were coming to an end. But there were still some bands who released amazing psych albums and one of the best is this example from Music Emporium.”

“The style is a mix of soft, but mostly hard, psych tinged, west coast flavoured rock, featuring male/female vocals, and excellent period flavour via extensive use of Voxx organ. This is one of the pillars of American psych, and should be in every collector of the genre's inventory.”

“Of all the psychedelic pressings to come out of America in the late 1960s, none were better than Music Emporium. Featuring two guys and two gals playing organ, guitar, bass and drums, they combined both high energy rock with a dreamy/trippy psychedelic vibe. Their brand of psychedelic was far more sophisticated than the average band of the day despite the fact that the majority of the tracks were under the four minute mark.”

“A cracking album of psych rock/pop, superbly conceived with lots of atmosphere. There are the typical psych elements - fuzz guitar and organ. The band are good, the vocals are excellent, and the arrangements show skill beyond their actual years. They surely were destined for the big time had they carried on.”

Music Emporium should be called a sunshine-pop masterpiece but surprisingly is much more than that. With such translucent quality and crystalline songs this lonely album should be considered a true lost jewel of late 60s.”

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